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How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework
Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here's the architectural fix. The post How To Fix Go
Google Says LLMs.txt Is Purely Speculative… For Now via @sejournal, @martinibuster
Google's John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative. The post Google Says LLMs.txt Is Purely Speculative…
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy via
"Influence is the new traffic." Rand Fishkin's argument and MIT's AI Labor Exposure Map landed in the same week and pointed at the same problem. The post Why Gr
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business via
What if a single file could tell AI systems exactly what your organization knows and where the evidence lives? That's the EntityMap proposal. The post EntityMap
Google CEO Sundar Pichai Downplays Google Zero Concerns via @sejournal, @martinibuster
Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out. The post Google CEO Sundar Pichai Downplays Google Ze
Microsoft Web IQ Gives AI Agents Bing Grounding APIs via @sejournal, @MattGSouthern
Microsoft announced Web IQ, a set of grounding APIs that connect AI agents to Bing's index. Pricing and general availability remain unclear. The post Microsoft
Google’s May Core Update Complete After Volatile Rollout via @sejournal, @MattGSouthern
Google's May core update finished rolling out on after nearly 12 days. SEO professionals described the update as heavier than March. The post Google’s May
ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows via @sejournal, @MattGSouthern
SISTRIX data from German-language ChatGPT responses shows citation patterns changed after GPT-5.5 appeared. The company compares it to a core update. The post
How To Use Lighthouse To Test Your Website For Agentic Readiness via @sejournal, @marie_ha
Not sure if your site is agent-ready? Google's new Lighthouse report checks three things most SEOs haven't tackled yet. The post How To Use Lighthouse To Test Y
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