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Google’s May Core Update Complete After Volatile Rollout via @sejournal, @MattGSouthern
Google's May core update finished rolling out on after nearly 12 days. SEO professionals described the update as heavier than March. The post Google’s May
ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows via @sejournal, @MattGSouthern
SISTRIX data from German-language ChatGPT responses shows citation patterns changed after GPT-5.5 appeared. The company compares it to a core update. The post
How To Use Lighthouse To Test Your Website For Agentic Readiness via @sejournal, @marie_ha
Not sure if your site is agent-ready? Google's new Lighthouse report checks three things most SEOs haven't tackled yet. The post How To Use Lighthouse To Test Y
How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework
Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here's the architectural fix. The post How To Fix Go
Google Confirms LLMs.txt Has No Current Implementation via @sejournal, @martinibuster
Google's John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative. The post Google Confirms LLMs.txt Has No Current Implementa
What Not To Automate With AI: The SEO Deskilling Trap
Which marketing tasks should you automate, and which should you protect? The answer could define your team's capabilities for the next decade. The post What Not
What Is The Agentic Web? via @sejournal, @slobodanmanic
Publishers, developers, and businesses face three different economic realities under the agentic web. This article maps all three. The post What Is The Agentic
Google Tests Dedicated AI Search Reports In Search Console via @sejournal, @MattGSouthern
Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites. The post Google Tests
Microsoft Web IQ Gives AI Agents Bing Grounding APIs via @sejournal, @MattGSouthern
Microsoft announced Web IQ, a set of grounding APIs that connect AI agents to Bing's index. Pricing and general availability remain unclear. The post Microsoft
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