Top Stories
Sociable: Meta removes option to exclude ad placements
The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.
OpenAI Adds WebMCP Site Tools To ChatGPT’s Browser via @sejournal, @MattGSouthern
OpenAI added WebMCP support to ChatGPT’s desktop browser, letting supported webpages expose structured actions to ChatGPT Work and Codex. The post OpenAI Adds WebMCP Site Tools To…
Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO Jennifer Storms
When consumers have endless content choices, look to brand salience matters to get attention.
How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes
Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.
How To Become A Strategic Partner & Keep Clients Years Longer
Client-agency relationships now average seven years, but only when agencies act as strategic partners instead of task-completing vendors clients can replace. The post How To…
Following Meta’s $17 Billion Settlement, Media Buyers Say: Don’t Touch That Dial
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
Kohl’s unites marketing, digital under new chief customer officer role
The position combines marketing, loyalty, personalization and other functions under one title. CMO Christie Raymond will depart the company next month.
We Analyzed 107 Million AI Answers. Here’s Where Each Industry’s Citations Actually Come From via @sejournal…
Discover the top citation sources for AI answers and how they impact recommendations across major AI platforms. The post We Analyzed 107 Million AI Answers. Here’s Where Each…
US Open Shows How Brand Partnerships Are Serving a Better Fan Experience
US Open partners American Express, Chase, and more step up their game for fans.
How Behr’s digital marketing helps DIYers overcome ‘paint paralysis’
CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital transformation drive.
ChatGPT Searches Individual Subreddits By Name via @sejournal, @suganthan
Reddit still wins ChatGPT citations where a forum is the best source. Two captures, four days apart, show what actually decides the credit. The post ChatGPT Searches Individual…
Ryan Wilson On Why Many Brands Still Don’t Know How to Appeal to Black Consumers
"Manufacturing authenticity" will never capture the community's $2.1 trillion in spending power
AI doesn’t reward scale. That changes everything for multicultural agencies.
For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita Song.
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