Top Stories
Why Free People prioritizes cultural co-authorship in celeb tie-ups
At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse via @sejournal, @MattGSouthern
Google's spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles. The post Google Ends Spam…
Health Marketing Is Moving From Information to Navigation
This post was created in partnership with Publicis Health Key takeaways A health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a […]
Campaign Trail: Polymarket bets on celebs to build its own ad universe
Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.
Google Explains How To Use HTML Sitemaps For SEO via @sejournal, @martinibuster
Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it. The post Google Explains How To Use HTML Sitemaps For SEO appeared…
How MLB Made an Urgent Pitch to Fans for the 2026 Playoffs
The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.
Sociable: Meta introduces new AI-powered tools at Advertising Week
The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.
AI Overviews Have Spread To Most Big-Brand Searches via @sejournal, @MattGSouthern
Recent tracking data found AI Overviews on most brand-name searches it checked. The post AI Overviews Have Spread To Most Big-Brand Searches appeared first on Search Engine…
Brands Can Expect a Longer Holiday Shopping Season and Thriftier Consumers
This post was created in partnership with Ibotta Elevated grocery prices and anticipated holiday financial stress are already making shoppers more selective about which brands…
Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.
Claude’s New Rules Target Fake Sources Built To Sway AI Answers via @sejournal, @MattGSouthern
Anthropic's updated usage policy names seeding search and AI answer sources with misleading content, and drops automated publishing from its high-risk list. The post Claude’s New…
People Are Getting Together—Will Brands Meet Up With Them?
This post was created in partnership with Atmosphere TV Consumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and…
Espolòn Tequila combats surge pricing with ride-hailing refund program
The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.
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